Location Strategy

We know location can mean the difference between success and failure. For that reason, we make it our business to provide data driven analysis to ensure our clients can make fully informed and future proof decisions.

As part of the decision process, Director group can support feasibility studies and provide clients with ‘what-if’ scenario planning, covering regional or global locations. We are well connected with government, regional development and investment agencies and have supported client’s decisions both around the globe and around the corner.

Location decisions need to be evidenced with reliable information that can identify and secure investment, job creation or be applied to negotiate terms for inward investment incentives.

At Director Group, we make it our job to ensure your business is in the right place, at the right time.

We provide:

  • Business location strategies
  • Talent availability, skills and cost data
  • Demographic and population trends and data
  • Local and regional infrastructure reporting and metrics
  • Inward investment support and grant availability

New Biomedical Headquarters and Warehousing

Our client is a UK based medical devices company specialising in the manufacture and marketing of products for the healthcare sector.

Ambitious growth plans meant that their current HQ and warehousing buildings were of insufficient size and quality for the future organisation.

The Director Group team met with their senior management to explore options for their future and establish a business location strategy based on agreed selection criteria drawn up by the team.

Considerations included:

  • Mitigating impact of early lease termination (Q4 2020)
  • Identifying options suitable for steady growth over next 10 years
  • Improved workplace utilisation and working practises
  • Inclusion of amenity space to accommodate new sales and service activities and collaboration
  • Improved customer and staff experience and engagement
  • Explore warehousing options, to meet both public and private sector demands
  • Location search area around the northern M25 catchment

After scoping out the core requirements we identified a broad geography to source options. An initial list of 20 properties emerged, incorporating likely sizes, floorplates, rent and occupancy costs and accessibility. From this, it was agreed to focus on two locations, with a short list of 6 optional sites.

Heads of terms were agreed on the final two selected sites and the client was steered through the process of reviewing total occupancy costs for each site, together with feasibility space planning and capex budget provision. In parallel with this activity we also reviewed the terms of their current lease and presented options mitigating early termination costs. Our client has secured their preferred location and will be relocating in summer 2019.

“It has been a pleasure to work with Director Group on this project.

Within our management team we had no experience to manage this piece of work and the consultants took us through each step simplifying the processes and supporting us with our decision making. We are very pleased with the outcome.”

Head of Business Services